RevenueMarketingB2BBenchmarkReportDEMANDSPRING.COM2022REVENUEMARKETINGREPORT20222DEMANDSPRING2022REVENUEMARKETINGREPORTGreetingsRevenueMarketers,Thisyear’sreportshowsthatevenafteranotheryearofuneasiness,disruptions,andchallenges,marketersarestillprovingthattheyarehighlyresilientandadaptable.In2018,whenwefirstconductedthissurvey,only64%ofrespondentswerefamiliarwiththeconceptofRevenueMarketing.Asthismarketingapproachbecomesmorecommon,we’rehappytoreportthatthisyeartherecognitionpercentagehasjumpedto91%.The150responsesreceivedthisyearcamefrommarketersbasedthroughoutNorthAmerica,aswellasintheUK.Thesemarketersrepresentavarietyofindustries,andworkfororganizati...