TheGrowthGuideMarketingtrendsfor2022TheGrowthGuide01INTRODUCTIONPAGE302HEYBIGSPENDERS:MARKETINGBUDGETSFOR2022ANEWMEDIAMIXFOR2022:WHATCHANNELSWILLMARKETERSBESPENDINGON?PAGE803PAGE1104THEGREATDEBATE:PERFORMANCEVERSUSBRANDINGCAMPAIGNSPAGE1805FACINGHEADWINDS:MARKETERS’TOPCHALLENGESPAGE2306CONSUMERSINCONTROL:USERATTITUDESTOWARDSADVERTISINGPAGE27Marketingtrendsfor2022There’snodoubtit’sbeenatumultuouscoupleofyears.COVID-19hasbeenreferredtoasaglobalBlackSwanevent,anunprecedentedandunexpectedincidentthatcarriesanextremeimpact.Introduction013INTRODUCTIONWhileit’sstillupfordebatewhetherCOVIDwasatrueBlackSwanevent,there’snodoubtitcreatedhugerippleeffectsth...
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