TheStateofMartech2022Copyright©2022MartechUnited,b.v.1byScottBrinker&FransRiemersmasponsoredbyTheStateofMartech2022Copyright©2022MartechUnited,b.v.2TableofContentsLaunchpadbyNickSaraev(generatedbyAI)IntroductionTheMarketingTechnologyLandscapeMartechExpansion&ConsolidationMartechIntegration&AggregationMartechStackDynamicsThe2022StackiesSponsors341217233165TheStateofMartech2022Copyright©2022MartechUnited,b.v.3IntroductionOurlastglobalmarketingtechnologylandscapegraphicwasproducedtwoyearsagoinApril.ItwasearlyintotheCOVID-19pandemic,andthemarketingindustryfacedtremendousuncertainty.Wouldthiscrisisbethecatalystforconsolidating—ifnotoutrightcollapsing—thev...
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