EraofalignmentFuture-focusedstrategiesforbrandbuildingandcustomeracquisitionGlobalannualmarketingreport20222ForewordNavigatingconstantchangeisn’teasy,butitiswhatmakestheroleoftheCMOsoexciting,aswellasoneofthemostchallenging.Agilityhasneverbeenmoreparamount.Wecontinuetohearfrommarketersthatanadaptivemindsetisthemostimportantattributetohaveinbusinesstoday.Combinethatwithaclearandreal-timeunderstandingofconsumersandtheirbehaviors,andbrandsbecomewellpositionedtohonetheirmessages,allocatetheiradspend,adjusttheirmediamixandoptimizetodriveROI.Consumerswantbrandstoknowthem.It’saprogressivelytallorder,butit’snotoutofreach.It’salsowhat’sblurringthelinebetweenb...