SoYouWanttoWorkinP.R.?..SOYOUWANTTOWORKINP.R.?OnasunnySaturdayafternoonmanyyearsago,TBSong,OgilvyGroupChairmanforGreaterChina,cameintomyofficeandcommented,“PRpeoplearereallyaspecialbreedofpeople.”TBfollowedhisstatementwitharequest,“Willyouwritemeanarticleonwhatyouthinkmakesupagoodpublicrelationsperson?”Thequestionremainsascurioustodayasitwasbackthen.Certainlytherearecommonalities,butthepublicrelationsbusinessisnotonewherepeoplearerequiredtofitintoacertainmold.Infact,justtheoppositeistrue.Oneofthefirstthingsweneedtodoistodefinethequalitiesofthetalentwearelookingfor.Toroundoutmythinkingonthis,Iaskedanumberofbosses,colleagues,andclientswhattheythinkmakes...