GlobalAutomotiveStudy20232BackgroundandgoalsofthisstudyProjectbackgroundandgoalsAglobalpandemicfinallyending,anongoingwarintheheartofEurope,andhighinflationratesinmajoreconomiesworldwide–timesareuncertain,andtheautomotiveindustryisexperiencingongoingrapidtransformationduetotechnologicaladvancements,shiftingconsumerdemands,andevolvingmarketdynamics.ThislatesteditionofSimon-Kucher'sglobalautomotivestudyaimstogathervaluableinsightsintothepreferences,expectations,andpurchasingbehaviorofautomotivecustomersindifferentregionsacrosstheglobe.Byconductingextensiveresearch,weassistautomotivemanufacturers,dealerships,andrelatedstakeholdersinunderstandingthekeydriver...