Movingintothesoftware-definedvehiclefastlaneWhytransformedproductsandservicesholdthekeytoOEMs’newdigitalprofitpoolsPersonalizedAsconsumersre-evaluatewhattheyexpectfromadrivingentertainment,experience,theautomotiveindustryisataninflectionfeaturesandpoint.Fordecades,consumershavecaredmostaboutservices.theperformance,reliabilityandsafetyoftheirvehicles.Theindustryfulfilledthoseneedsbyoptimizingmachinesandhardware.Today,consumersarestartingtothinkaboutvehiclesinmuchthesamewaytheydoaboutsmartphones:theultimateconnecteddevice.Itprovidesreal-timeresponsesacrosschannels,personalizedfeaturesandservices.Andthatshiftinconsumerneedsisforcingtheindustrytomoveintoanew...