TheStateoftheCreatorEconomyAssessingtheEconomic,Cultural,andSocietalImpactofYouTubeinIndiain2022OXFORDECONOMICSAWealthofBenefits02/12EXECUTIVESUMMARYDemocratizingOpportunitiesforHelpingIndiansLearnandGrowCreatorsandBusinessestoThriveYouTube’sYouTubeiscommonlyusedasatooltosupportlearnersImpactinIndiaYouTubecanbeavaluabletoolforMicro,Small,acrossdifferentagesandabilitiesthroughstructuredandMediumEnterprises(MSMEs)inIndia,asacourses,information,how-toguides,andtutorials.Everyday,IndiansturntoYouTubetolearnmarketingplatform,afreesourceofinformation,Thisvarietyofeducationalvideoscanalsoequipparentsnewskills,connectwithothers,andenrichandtrainingplatformforwor...
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