160%40%218-2420%25-3025%31-3525%36-4015%40-5010%505%325%25%25%25%20235012018-290028082577253226272686,,201928002018201920202021202274.40%25.60%27002020-2600688.72022250093.4%2400520232300202225.6%500•➢602•••8••30.4%69.6%9••SUVMPV10••11•35•12••80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%18-2425-3031-3536-4040-5013••1403AB0%50%100%16010203⚫⚫⚫17⚫⚫⚫⚫0203011858%••••1904政策导向品牌认知消费需求产品定制化服务个性化•••••••21•••22✓1-258%48%37%26%4%0%10%20%30%40%50%60%70%23•7042%20%40%60%80%100%8043%54.1%9052%23.6%0072%17.5%4.5%0%•INSIGHT•••24APP25