GLOBALFASHIONIP100FASHIONIPWHITEPAPER全球时尚IP白皮书TheFuture:FashionMatters旧世界与新大陆:中国时尚消费20232023“不慕古,不留今,与时变,与俗化。”《管子·正世》"Notfixatedonthepast,norconfinedtothepresent,progressingwiththetimes,andevolvingalongsidesocietalchanges."Guanzi,ZhengShiP.42Contents.序创新、熊彼特与柳井正们05P.84PrefaceInnovation,Schumpeter,andPioneerslikeTadashiYanai10P.106P.68第一章P.96ChapterⅠ去理解:2023“中国消费5问”18第二章5ThingsaboutChineseConsumptiontoAsk22P.102ChapterⅡ26P.108去发现:2023年,关于7个行业的洞察与思考30第三章Inspirationfrom7Industries,HowBrandsThrivedin202334ChapterⅢ38专题1:奢侈品42第四章Feature1.LuxuryChapterⅣ专...
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