Marketing-ledGrowth2023B2B营销带动式增长白皮书升级市场职能带动企业增长0102Contents目录Part1前言/04Part2获客/062.1品牌意味着能力、信任/072.2构建完整的营销获客体系/082.2.1DigitalMarketing/092.2.2ContentMarketing/092.2.3EventMarketing/102.2.4AccountBasedMarketing/112.3优化沟通工具，赋能销售拓新/12Part3培育/143.1整理客户旅程地图/163.2设计线索培育机制/173.2.1线索来源渠道筛选/173.2.2新线索预培育SOP/183.2.3高意向线索培育&SDR跟进SOP/203.2.4沉默线索激活SOP/213.3测试和优化线索培育流程/2203Part4协同/244.1「营」「销」协同的目标设定/254.2基于SOP的「营」「销」协同/284.2.1TopofFunnel/294.2.2MiddleofFunnel/304.2.3BottomofFunnel/314.3「营」「销」协同的中间人/32Part5案例实...