InnovationHasTransformedtheCarbutNotYettheCarBuyingExperienceJANUARY09,2024ByAndrejLevin,AlfredWiederer,KarenLelloucheTordjman,ChristophHeuser,andLisaBornschlegelREADINGTIME:12MINAutomotivecompaniesareinvestingbillionsofdollarstoradicallychangeautomobiletechnology,powertrains,connectivity,anddesign.Inthelongerterm,thesemovesareintendedtocutcarbonemissionsandredefinemobility,revolutionizingthein-carexperienceandmakingitanextensionofpersonalspace.Butoneaspectoftheautomobilelandscapeisbarelychangingatall,especiallyamongtraditionalOEMs:thecarbuyingexperience.©2024BostonConsultingGroup1Onlyabouthalfofcarpurchaserssaythattheywerecompletelysatisfiedwiththeirlat...
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