图书在版编目（CIP）数据执迷：新锐品牌创造之旅/（美）艾米丽·海沃德著；谌飞龙，谢萍译.--北京：中国广播影视出版社，2023.2ISBN978-7-5043-8951-0Ⅰ.①执…Ⅱ.①艾…②谌…③谢…Ⅲ.①企业管理—品牌战略—研究Ⅳ.①F272.3中国国家版本馆CIP数据核字(2023)第013240号Title:Obsessed:BuildingaBrandPeopleLovefromDayOne,byEmilyHeywardCopyright©2020byEmilyHeywardAllrightsreservedincludingtherightofreproductioninwholeorinpartinanyform.ThiseditionpublishedbyarrangementwithPortfolio,animprintofPenguinPublishingGroup,adivisionofPenguinRandomHouseLLC,arrangedwithAndrewNurnbergAssociatesInternationalLimited.SimplifiedChineseeditioncopyright©2022byBeijingJieTengCultureMediaCo.,Ltd....