2—024.0—4ll--l—2—01线上经营助力家居行业增长1.的052.07022024年线上家居消费趋势1.101.1111.2131.3152.182.1192.2193.3.1233.2243.32503家居行业抖音营销趋势1.282.313.33—3—线上经营助力家居行业增长➤的➤第一章—4—线上渠道对家居行业的影响力不断扩大APPAPP55.7%48.3%/APP22.6%16.6%//APP15.3%14.6%社11.3%/APP11.1%11.1%29.3%27.9%19.1%11.9%11.8%6.6%6.0%5.8%研202420243N=179047.4%/37.5%36.3%研20248.6%36.1%20243N=99734.3%28.3%—526.4%25.5%21.5%20.9%19.1%16.1%—务20242研研4%映4%+4.2个百分点56.7%60.9%研202420243N=1788N=1342短视频电商平台58.4%传统电商平台55.8%品牌官方渠道拼购电商平台35.7%31.0%微商/导购/店老板的微信17.7%家居类垂直渠道41.9%品牌专卖店44.2%综合类商场27.6%研20...