20232023.02INDEX01020304美妆企业出海优势美国全球头部DTC品牌美妆企业出海现状东南亚出海头部美妆品牌日韩拉美20202020务莲8.4%务5400务2022千莲3对务千DTC务/KOL3••••对••••••••务•••••••爽•务•4015-20228%莲3,080告10%20262022莲4,000$2,444$2,562+7.6%+8.0%$3,326$4,04716’-22’22’-26’CAGRCAGR$108.9$108.0$2,862$3,080$150.1$183.4$483$453$627$770+4.0%+7.5%$646$124.5$137.5$773$933+3.0%+7.4%$597$535+1.6%+7.0%$1,206$578$1,776$2,161+5.4%+6.9%$653(18.8%)6$711(23.1%)$1,404$1,550$1,653(53.7%)20162020202120222023E2026ESource:Euromonitor,MeetIntelligence锐研莲78%/5%5让锐1/82021锐(21’-26’CAGR)锐$193.5(+5.9%)锐锐锐$168.7(+6.1%)/()$778.3(+8.2%)/$23.1(+4.6%)$8...
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