ThestateofAIinearly2024:GenAIadoptionspikesandstartstogeneratevalueMay2024AsgenerativeAIadoptionaccelerates,surveyrespondentsreportmeasurablebenefitsandincreasedmitigationoftheriskofinaccuracy.Asmallgroupofhighperformersleadtheway.ThisarticleisacollaborativeeffortbyAlexSingla,AlexanderSukharevsky,LareinaYee,andMichaelChui,withBryceHall,representingviewsfromQuantumBlack,AIbyMcKinseyandMcKinseyDigital.If2023wastheyeartheworlddiscoveredgenerativeAI(genAI),2024istheyearorganizationstrulybeganusing—andderivingbusinessvaluefrom—thisnewtechnology.InthelatestMcKinseyGlobalSurveyonAI,65percentofrespondentsreportthattheirorganizationsareregularlyusinggenAI,nearly...