微播易CONTENTS01锚定“人”：2024我国的消费者大环境与消费趋势如何？02围绕“场”：2024主流社交媒体平台生态呈现哪些变化？03聚焦“品牌”：在人和场的变化下，品牌如何抓住机会？04探索“AI”：AI为企业营销带来体系化升级新思考人我国的消费者大环境与消费趋势如何？社会消费品零售“稳中放缓”，城镇化红利即将结束中国社会消费品零售总额及两年平均增速中国常住人口城镇化率及增速变化66%47万亿3.76%64%65%65%44万亿3.49%3.33%59%60%62%63%40.8万亿3.15%56%57%52%53%54%2.83%2.95%2.88%47%48%50%34.7万亿42%43%44%46%2.40%2.62%2.63%28.7万亿2.45%2.31%2.38%21.46%23.2万亿2.09%1.97%1.88%17.26%19.34%1.30%1.51%15.95%18万亿12.37%10.72%0.77%12.8万亿9.25%9.1万亿2.99%4.71%2007200920112013201520172019...