McKinseyChinaAutoConsumerInsights2024Evolution,notInvolutionApril2024AboutthesurveyInthefourthquarterof2023,wesurveyed2,449autobuyersin19majorcitiesacrossChinarepresentingarangeofdemographicattributes,includingfirst-tier,second-tier,third-tier,andfourth-tiercities,aswellasNorth,Northeast,East,CentralandSouth,Southwest,andNorthwestChina.Thereportdividedrespondentsbyage,gender,income,purchasingexperience,andcurrentvehicletype.Basedonthedecision-makingprocessduringcarpurchasing,thissurveyprovidesdeepanalysisofconsumerattitudes,vehiclepreferences,purchasinghabits,drivingexperiences,andafter-salesneeds.AuthorsMingyuGuan,BeijingThomasFang,ShanghaiBillPeng,HongK...