TheKeytoGeely’sBattlewithBYD:Ditch“GoYoung”InsightsonGeelyAuto(2024)YicheResearchInstituteAuthorsLijunZhouDirector/ChiefAnalystzhoulijun1@yiche.comYingGaoIndustryAnalystgaoying1@yiche.comBenyaShiIndustryAnalystshibenya@yiche.comQiangZhangVisualDesignerzhangqiang9@yiche.comAsoftheendofJuly2024,GeelyAuto’sproductportfolioremainedcenteredandoverreliantoncompactICEVs(includingenergysavingvehicles),asegmentthathasbeenshrinkingFrom2014to2018,GeelylaunchedaslewofcompactICEVssuchastheNewEmgrand,EmgrandGS,EmgrandL,BoyueandVisionSUV.ThesemodelsbasedonGeely’sproduct3.0eratookChina’scarmarketbystormthankstotheirsuperbstyling,qualityandbangforthebuck,effectively...