BCGEurope’sHigh-EndBuyersRethinkEVOwnershipAUGUST2024METHODOLOGYBCGsurveyedmorethan5,000prospectiveautopurchasersinfivemajorEuropeanmarkets,about20%ofwhomareinthepremium+andluxurypricesegmentsTotalSampleEuropeGermanyFranceUKVolumeCarProspects(<5,1211,0211,0291,0485%24865%05%9%3%55115972,6404866372PremiumCar28%3%32%13%72%82%1Prospects(€50–1,432338384283Premium+and2%11%91%42%82%220%LuxuryCar1,053197139292219205Prospects(€80k+)Source:BCGBEVAdoptionSurvey,May2024.Note:Prospectiveautopurchasersaredefinedasconsumerslikelytobuyanewcarinthenext12months.METHODOLOGYOursurveyaddressedfourkeyquestions123Whatidentified4WhatisthepersonaWhatthresholdshurdlesarepreve...