WheretorevupGlobalAutomotiveDisruptionSpeedometer2024IntroductionTheautomotiveindustryisbeingbuffetedbymoreforcesnowthanatanytimesincecarswereinvented:advancedtechnologies,thepushforsustainability,expandedregulationsand(de-)globalisation,tonameafew.Butwhatoftengetsforgottenistheconsumer,whoultimatelydecideswhatcartobuyandhowtomanageit.Andaswehaveseenwiththelatestelectric-vehicle(EV)purchasetrends,consumerpreferencescanoftendivergefrommanufacturerandgovernmentambitions.Today’sconsumersaren’tmovingasfastasthehypeis.They’reopentonewpropositions,butincreasinglyknowwhattheywant–andaffordabilityplaysakeyrole.Successfulbusinesseswillmeetconsumerswheretheyare...