JoiningtheraceAutomotive’sdrivetocatchupwithcustomerexperience#GetTheFutureYouWant2Joiningtherace:Automotive’sdrivetocatchupwithcustomerexperienceTableof04924contentsExecutivesummaryWhatisautomotiveThehassle-freecustomerexperience?experiencethat08consumersseekis10stilloutofreachWhoshouldreadthisreportandwhy?Comparedwithother34industries,automotiveoffersasubstandardCXOrganizationsfacesignificantchallengesinbridgingthegapbetweenCXexpectationsandrealityCapgeminiResearchInstitute20243Joiningtherace:Automotive’sdrivetocatchupwithcustomerexperience5070AutomotivebrandsstandConclusiontolosecustomersiftheyfailtoelevateCX7356ResearchmethodologyRecommendations:Ho...
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