ThenextbigarenasofcompetitionArenasareindustriesthattransformthebusinesslandscape.Eighteenfuturearenascouldreshapetheglobaleconomyandgenerate$29trillionto$48trillioninrevenuesby2040.AuthorsChrisBradleyMichaelChuiKevinRussellKweilinEllingrudMichaelBirshanSuhaylChettihEditorMaxBerleyDatavisualizationChuckBurkeOctober2024Confidentialandproprietary.AnyuseofthismaterialwithoutspecificpermissionofMcKinsey&Companyisstrictlyprohibited.Copyright©2024McKinsey&Company.Allrightsreserved.Coverimage:Largestadiumlights©ZargonDesign/GettyImagesThenextbigarenasofcompetitioniiMcKinseyGlobalInstituteTheMcKinseyGlobalInstitutewasestablishedin1990.Ourmissionistoprovideafact...
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