0付费搜索营销操作指南（优化篇）ChinaPaidSearchMarketingOperationReportII1Copyright©iResearchInc.2013付费搜索营销操作指南（优化篇）ChinaPaidSearchMarketingOperationReportII目录1.设置账户和关键词...........................................................................................................31.1.关键词的定义...........................................................................................................31.2.账户结构设置技巧....................................................................................................31.3.账户结构设置方法...................................................................................................