0数字展示广告营销操作指南DigitalDisplayAdvertisingOperationReport1Copyright©iResearchInc.2013数字展示广告营销操作指南DigitalDisplayAdvertisingOperationReport目录1.数字展示广告意义及市场发展状况...................................................................................21.1.数字展示广告的定义及形式分类................................................................................21.2.数字展示广告的特点与优势.......................................................................................31.3.数字展示广告市场的发展现状及趋势.........................................................................51.4.数字展示广告市场的新变化.....................