TheStateoftheMarketingOperationsProfessionalTrendsfor2025BROUGHTTOYOUBYINTRODUCTIONThisstudyrevealsmarketingopsresponsibilitiesaredeeplyintegratedwithprocess,technology,andThe2024StateofMarketingOperationsstudyaffirmsthatmarketingdata,witheacharearepresentinganearlyequaloperationshasevolvedintoadesirableandwell-respectedcareerpath.portionoftherole.Datahasbecomeafocalpoint,Itofferssolidsix-figuresalariesandvariouscareerdevelopmentavenues,particularlyinareaslikeenrichment,integration,suchasstayinginmarketingops,transitioningtorolesinrevenueoperationsandquality,whichalignwiththefactthat"ability(RevOps),orevenconsulting.It’sencouragingthat37%ofrespondentstoi...
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